A laptop and a french coffee press.

Between the Lines

Copywriting & UX Design
Longing for a De'Longhi
When I was 21, APC Jeans, espresso machines, and Wallpaper Magazine were about the coolest things on earth. And as a copywriter, I could be around all three.

Me studying hard to achieve this might be a fabricated memory, but that is what I recall doing. Then a viral song turned my life upside down.

The money I made rapping got me a nice pair of jeans, but the rest of my dreams sadly never became reality.

I've done some freelance work over the years, mostly writing press texts for record labels and night clubs. I had a brief year as a social media manager and did some translations for a video game.

Can't say it's been a proper career. But I guess it's never too late, one day I might get that espresso machine.
Getting UXed to It
I am currently in school, learning how to not make terrible UX Design. So far, I have learned quite a lot about user research, wireframes, and ketchup bottles. And I am excited to learn more!

It is an art form, they say. To find the right problems for all these incredible solutions. Sure sounds easier than it is.
A navigation app showing the location of signposts with literary quotes around Stockholm. As an addition to the case given, we implemented a function for users to one-click their way to the ebooks or audiobooks quoted. We also made it possible for users to suggest and publish their own virtual signs shown through AR.

Figma prototype:
Vägvisaren
Vägvisaren
School Project
2022
Person holding an Iphone showing the Vägvisaren app.
A navigation app showing the location of signposts with literary quotes around Stockholm. As an addition to the case given, we implemented a function for users to one-click their way to the ebooks or audiobooks quoted. We also made it possible for users to suggest and publish their own virtual signs shown through AR.

Link to Vägvisaren Figma Prototype
Vägvisaren
School Project
2022
Some books and an iPhone laying on a table
Häxa is a cute drink recipe app that lets you add whatever is in your fridge to a spirit of choice and make a whacky cocktail out of it. Prototype made as a school project with some classmates. I came up with the name, slogan, and microcopy.
Häxa
School Project
2022
Iphones laying on a table.
As a freelance communicator, I assisted the healthcare company Bambi with recruitment campaigns and online visibility. I documented their day to day work and created content for their social media accounts. The content I created included photos, videos, text and info graphs. The project had the duration of one year.
Bambi
Social Media Manager
2021